Hey fans! Check out how Lincoln and THX worked together to create an amazing sound system in new models:
How Music Was Made to Sound
As phonographs, photographs, and film proliferated throughout the 1930s, critics began to question the purpose of original art. Why go through all the trouble of visiting the Eiffel Tower when you could see it re-created on film? Was the actual Mona Lisa any more valuable than its image on a postcard?
For some, though, the only way to experience art will always be as the artist intended. The philosopher Walter Benjamin believed that replicas couldn’t approach the experience of beholding a phenomenon firsthand. Physical presence, he argued, allows spectators to absorb a work’s “aura,” a visceral connection that cannot be found flipping through lifeless photos. Today he would say we’ve grown all too accustomed to consuming art in diminished forms, believing we’ve encountered the real thing.
Yet, in rare instances, technology can give us reproductions that match, and sometimes even surpass, the original. Such is the achievement of THX, the audio and video-fidelity company born of George Lucas’s desire for movie theaters to better express the director’s creative intent. Beginning in 1983 with the release of Lucas’s Star Wars Episode 6: Return of the Jedi, THX set the standard for authentic picture and sound reproduction, giving audiences a richer experience and ensuring that the work of artists and musicians is presented faithfully.
Since then, THX has taken this knowledge and translated it to other entertainment devices, allowing consumers to experience every sound and image as it was originally envisioned from their living room and now from their car. THX is bringing the same “no additives” approach to new sound systems available in Lincoln vehicles as they did to theaters 30 years ago. The results have been nothing short of remarkable. Lincoln THX® Certified Audio Systems are designed to reproduce high-fidelity, low-distortion audio regardless of the volume level or musical selection. When listeners toggle between disparate genres such as classical music, hip-hop, or electronica, the transition is seamless. Regardless of what you’re bumping, the stereo will match even the most eclectic tastes with optimal sound performance.
The creative cooperation between THX and Lincoln brings to mind all of the historical musical collaborations that have come out of Detroit. These musical works of art, which so often assert the importance of authenticity, can seem to be a pithy restatement of what Walter Benjamin was getting at all the way back in 1936. Yet despite these songs’ insistence that nothing ever measures up against the real thing, to hear these hits on a Lincoln THX® Certified Audio System is to experience the lush Detroit duets and rich harmonies just as the artists would have intended, and as any listener would wish. Together, THX and Lincoln have gone a long way toward proving that the original rendition doesn’t have to be the only authentic one.
Courtsey of lincoln.com
